3^rd, February 2005, Thursday, 5:30pm – 8:00pm
Singapore Management University Auditorium
“Marketing and Branding”

Programme

5:15pm – 5:30pm	Arrival and registration of guests
5:30pm – 5:45pm	Welcome address Prof Tan Wee Liang, Associate Professor of Entrepreneurship and Law, SMU Business School
5:45pm – 6:00pm	Start-Up@Singapore video show and presentation
6:00pm – 6:25pm	“Building A Brand that Connects” Ms. Kitty Fong, General Manager, Nokia Singapore
6:25pm – 6:50pm	“Marketing for Success – The Nestlé Way" Dr. Hans-Ulrich Mayer, Managing Director, Nestle Singapore
6:50pm – 7:15pm	"Marketing, Market Strategies, & Creating Competitive Advantage" Mr. Chow Yen-Lu, Managing Director, Wholetree Corporation Presentation slides
7:15pm – 7:45pm	Combined Question and Answer Session with Panel of Speakers Moderator: Mr. Yeo Keng Joon, Co-chairman of 6^th Start-Up@Singapore
7:45pm – 8:15pm	Networking & Refreshments

- Jointly organized by Start-Up@Singapore, SMU EDGE
& SMU SIFE (Students in Free Enterprise)