Enterprise Development
Beyond surviving the startup phase, firms can either grow, stagnate or exit the industry there are in. What shapes and directs enterprise growth? What are the challenges that confront the entrepreneur and his team at each stage? What strategies are appropriate at each circumstance? To what extent does the entrepreneur and his team influence or hinder growth?
Entrepreneurship is about strategy. From the point of inception, the entrepreneur and his team needs to find a coherent strategy to carry the venture into the market place. Our team is interested in enterprise strategy as the entrepreneurial team develops, grows and expands the firm. At each phase of growth, the strategy implications vary according to the external and internal circumstances of the firm.
Can entrepreneurship continue to flourish even as the firm grows in size? How should corporate entrepreneurship be introduced, developed and sustained for greater competitiveness?
Our team is focused on these issues and how to address them:
- Corporate entrepreneurship
- Enterprise strategy
- Organization learning
- Knowledge creation and growth
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